The 2017 KeyBank 500 Festival Snakepit Ball was an interactive art party designed around the art of racing. In the center of the room, DJ Kurt Streblow and speed painter Bill Patterson created their art, as the room seemed to spin around them. PATTERN Magazine unleashed a team of designers and models showcasing wearable art. National body art painter Natalie Fletcher hand painted optical illusions on models’ bodies and art was enlarged and used everywhere from the video mapping of the stage proscenium to the tops of the community tables.